“…it makes far more sense economically to depict upwardly mobile Asian Americans alongside, rather than in opposition to, Latinos and African Americans. Multicultural advertising relies on all three of these groups coexisting happily in consumer culture, and purchasing power trumps race as a measure of differentiation. In other words, good minorities are consumers” (Shankar, Shalini; Advertising Diversity; pg 28).
-Liao
Race, Media, and Representations 