Colorblind Racism

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“The U.S. media could fulfill all of these functions [in mass media] without treating members of racial and ethnic minority groups any differently than they treat the majority.” -Racism, Sexism and the Media, Chapter 2 page 34.

Same goes for the newest term of ‘colorblind racism,’ how if one doesn’t comment on the color of another’s skin, they feel as though racism is no longer an issue. Pretending the problem doesn’t exist isn’t solving the problem.

#colorblindracism #iggnoranceisntbliss #racismandthemedia #fightracism #jett

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Native American Representations

I chose to compare theways.org video “Powwow Trail- Keeping the Beat” and the song from Disney’s Peter Pan. The song comes after Peter Pan and the gang save Tiger Lily from the pirates. This particular song is even called “What Made the Red Man Red.” The song is basically saying the Native American man was kissed by a woman and blushed until he was red and now their people are forever red-skinned.

I wanted to compare this with the Native American Reel video because it talks about a young man who participates in the dancing and culture of a powwow. He speaks about his people’s traditions and mentions the fact that there are numerous nations within the Native community who speak different languages, look different, and have many walks of life. The Powwow’s are a way to bring the communities together and they are open to the public so they too can learn and admire the culture.

He mentions the fact that he goes and dances in order to encourage the younger generation to participate in the traditions and culture too. These both fit with the “Myths and Stereotypes about Native Americans” reading by Fleming because the number six myth talked about is about how Native children do not come with the innate knowledge of their history from birth. They too must be taught the traditions, languages, cultural practices, and ideals of their people.

In Peter Pan, the sign language used to speak to Peter and the way Peter is allowed to wear the sacred feather headdress seems misrepresented. But the readings have brought the point that Native Americans are generalized as one large nation and of the same race. But, there are countless nations within nations and languages and cultural beliefs that can vary from just a few miles of distance.

The feather dresses and the pipe passed around and smoked in Peter Pan may be generally similar to real-life tribes, but the song even says “no matter what’s been written or said; now you know the story of the red man.” This points out that false teachings and traditions can be passed on and believed just as easy and true traditions and there are countless Native American stereotypes that have become mainstream.

Sexism in Video Games

Violence, no matter the definition, is prevalent in modern society. It has plagued the country for centuries, through wars, terrorism and even entering homes through the media. The violence has become so prevalent that the partaking in violent tendencies is becoming quite acceptable.

The video game industry has taken advantage of this desensitized craving and made the target audience young male gamers. Cutting out violence from such an impressionable demographic was even ruled unconstitutional by the Supreme Court in 2011. Ruling against the ban of sale or rentals of such games to children left open another market for more military and action games.

However, the pursuit for more a casual market of gamers was pushed towards women and older adults, but, the core audience remains with younger suggestible males. As referenced in Chapter 5 of the book “Race, Culture, and Gender in the New Media Age,” the author says that, because the demographic of the video game industry has grown tremendously male-dominant, sexism towards women is only growing (Wilson ll, 120-121).

One of the best known female characters in video games is Lara Croft from Tomb Raider. Though her bravery and strength throughout her virtual adventures can be seen as power to women, it can also show the mass sexualized nature towards women, each to be seen as just their bodies. This is rampant when Croft’s signature outfit is shorts and exposed midsection and arms in a tight tank top.

The character even took life in film when the most sexualized women at the time, Angelina Jolie, portrayed the character on screen. She was and is still sought after because of her large lips and breasts and this is only the basic form of sexism that happens throughout video games and media. Treating women as objects, for just their bodies, changing appearances and proportions of body parts, even virtually, in order to sell, is sexism.

The male demographic has so much control over the marketing and creative attention of the gaming industry, which women are being left out of even the production line of video gaming creation. The reading speaks of the 2007 survey by Game Developer magazine, saying that barely 20 percent of the gaming industry’s work force was female and only a low three percent of women were actual game programmers.

A small victory for women involved or affected by the gaming industry was in 2006 when E3 banned “booth babes,” who were women appearing scantily clad to attract the male gamers passing by. The book author quoted Simon Carless, publisher of the Game Developer magazine, who said, “It’s important for women to be involved creatively because we need to broaden the reach of games…They should be a universal art form.”

Sexism will only cease if women and men alike stand against such broodish behavior, because sexualizing women in games does not empower women of this modern age to be treated as equal and as fairly as the controlling male demographic that is still in power today.

All About Them Stereotypes

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“The stereotypes were based upon negative prejudicial characteristics that, when compared against the values of the majority White society, were deemed to be innately inferior traits.” Wilson II, Gutierrez, Chao, page 100. #stereotypes #stopthehate #equality #stereotypesarenottruth #jett

I chose this picture because it shows multiple stereotypical people drawn together. I feel like society has grown accustomed to pointing at someone and saying specifically, “Oh that’s the cheerleader, dirty hippy, etc” when stereotypes are not always the truth!

Race and Ethnicity in Advertising

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“Some advertisements were based on stereotypes of various etunic groups. In the early years, they were usually crude and condescending images that appealed to largely Anglo-American audiences…”

This photo ties to the fact, that for many years, Blacks of any origin were considered less than a person and not seen as equals to White men.

-Racism, Sexism, and the Media. Chapter 7, page 161

#racisminadvertizing #racisminthemedia #4out0f5menfindthisracist #stopracism #jett