RACE/GENDER

 

“When the content of the media plays on negative racial images, even if these themes are ridiculed, prejudiced persons interpret the message as supporting their bigoted attitudes rather than rejecting or changing them.” (Wilson et al., 48)

Prejudice and racism will always be depicted in the news and media no matter how much society has progressed. When the news offers coverage on minorities instead of the White majority, the term “non-whites” take place as “problem-people” conveying the false reality that every problem in society is due to “non-whites” (Wilson et al., 136). Throughout news history, any threatening issue against White-America is broadcasted and delivered to audiences who already have absorbed the idea that non-whites, such as Blacks, Hispanics, Native Americans and Asians are a threat. Attitudes amongst these racial groups are unfairly insensitive and very racially depicted on the news.

Over the weekend, many people were either devastated or ecstatic over the Bronco’s win of the 50th Super Bowl, as well as keeping this year’s half-time performance on the tip of their tongues. There is never a time Beyoncé is afraid to dominant and shine on stage. She took stage during half-time to perform alongside Coldplay and Bruno Mars, but it was her performance alone that created such uproar for right-wing conservative media outlets, such as Fox News. Beyoncé’s newly released single “Formation,” which depicts an empowering image of the brutality of police towards Blacks. The song contributes to the hashtag movement #BlackLivesMatter (Kerr-Dineen) as well as her own pride and self-love of being an African-American woman. Despite the fact that February is Black History month (or the fact that Beyonce has a great PR team), Fox News deliberately bashed her feministic and empowering performance stating that it promoted oppression towards police (Kerr-Dineen) whom only protect lives and ensure safety. In America’s history, Blacks were the definite objects of fear and threat despite how brutally harsh they were treated for the ways in which they attempted to fight for full civil rights. They insist that the performance was offensive and politically afflicted with the Black Panthers Party and its strong militia due to the way Beyonce and her back-up dancers were dressed. Fox News reporter states that “Beyonce dressed up in a tribute to the Black Panthers, went to a Malcolm X formation. And the song, the lyrics, which I couldn’t make out a syllable, were basically telling cops to stop shooting blacks!” (Kerr-Dineen). Not only that but Fox News, notorious for being racially biased, contributed to their existing platform stating that Beyonce’s performance was a “rallying cry for the Black Lives Matter movement” (Kerr-Dineen). Fox News inaccurately portrayed Beyonce, a strong, proud Black woman, as misusing her fame to send a message about the ongoing issue of racism in the news media during a weekend where it should have been about football, and only football.

Kerr-Dineen, Luke. “Fox News Slams Beyoncé’s ‘outrageous’ Super Bowl Performance.” For The Win. USA Today, 09 Feb. 2016. Web. 11 Feb. 2016.

Wilson, Clint C., Félix Gutiérrez, and Lena M. Chao. Racism, Sexism, and the Media: Multicultural Issues into the New Communications Age. Thousand Oaks: SAGE Publications, 2013. Print.

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