Week 4: Race and Ethnicity in Marketing and Advertising


“By the end of the 1970’s mass audience advertising in the United States had become more racially integrated than it had been at any time in the nations history. Blacks, and to the much lesser extent Latinos and Asians, could be seen in television commercials and major magazines.” (Wilson, Gutierrez, and Chao pg 168)

#raceandmedia #women #advertising #sanchez

The photo shows that even now we see all kinds of different races on the cover of magazines, this shows that the company like to portray diverse group of people in their magazine.


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