#Gerber-baby #multicultural #Demographics #Ethnicities #diversity #Raceandmedia #Marketing #Advertising
The original Gerber baby in the Gerber food company has always been known or advertised to be ethnically Caucasian or white, but the Gerber baby company has decided to revise the logo and make it more of different racial infants to reach out the growing trend of diversity.
“Marketers and advertisers reach out to potential customers identified by census Bureau demographic identifiers: race, ethnicity,age,gender,education, and other terms that define target audiences.” Wilson II, Gutierrez, Chao. Racism, Sexism, and the Media. p.177).
-Reham Youssef (Lora)