Targeting Minorities in Media

Week 4: Race and Ethnicity in Marketing and Advertising

Alcohol and tobacco companies have long targeted Latinos and Blacks through ethnic media with the goal of increasing smoking and drinking in these groups as other segments of the population become more aware of the health hazards linked to these substances,” (Wilson II, Gutierrez, Chao. Racism, Sexism, and the Media. p.177).

#RaceandMedia #TargetedAdversiting #Demographics #Treganza



Week 3: Race and Gender in ‘News’ Media: Reflection and Reinforcement

“Sex crime media coverage continues to be both genderized and racialized: The rape of a White woman by a Black man is the most commonly covered type of rape, while the rape of a Black woman and Black man is the least commonly covered. This practice not only is statistically inaccurate- most rapes are committed by men of the same race and class of the victim- but also reflects and perpetuates the notion that White women are more valued and valuable than Black Women. (Wilson II, Gutierrez, Chao. Racism, Sexism, and the Media. p 146.)

#RaceandMedia #WomenOfColor #BlackLivesMatter #Treganza




Week 2: #OscarsSoWhite and the Current State of Race and Racism in the U.S

“Its in the executive office of the Hollywood studios and TV and Cable networks,” he said. “This is where the gate keepers decide what gets made…This is what’s important.”(Kirst, Seamus. “#OscarsSoWhite: Celebrities Denounce The Academy Awards and Criticize Hollywood’s Business Model. Forbes. 18 Jan 2016.)

#OscarsSoWhite #RaceandMedia #RepresentationMatters #Treganza




One thought on “Targeting Minorities in Media

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s