Race and Ethnicity in Marketing and Advertising

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“For years, advertisers reflected the place of non-whites in the social fabric of the nation by either ignoring them or, when including them in advertisements for the mass audience, presenting them as palatable salespersons for the products being advertised. These portrayals in the media largely sharpened the focus of the lens through which many in the White majority saw non-whites. Advertisers used familiar racial images and symbols that triggered stereotypes in the minds of the readers, viewers, and listeners to manufacture images of people of color featured in advertising that paralleled and reinforced their entertainment and news images.” (Wilson, C., Gutierrez, F., Chao, L., 2013, p.160)

 

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One thought on “Race and Ethnicity in Marketing and Advertising

  1. Pingback: Asian American Misrepresentation – Asian American Politics

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