Ashton Kutcher as an Indian character named Raj in an ad for Popchips that was pulled in 2012
“ The history of advertising in the United States is replete with characterizations that responded to and reinforced the preconceived image that many White Americans apparently had of Blacks, Arabs, Latinos, Asians and Native Americans. (Wilson II, C., Gutierrez, F., Chao, L., 2013, p 160)
While I was watching Master of None on Netflix, a clip of this commercial played and I ended up looking it up for myself. This commercial/advertisement was based on the stereotypical Indian man. The role was not only distastefully “brown-faced” by an actor who wasn’t Indian, but also included Indian folk music, mockery costume, and a disturbing accent.
Watch the Ad here.