18k49gtdptqfqjpg

The advertising breathroughs were socially significant at the time, since they demonstrated that Blacks could be successfully intergrated into advertisements. But some worried that Blacks in advertising might triggger a backlash among potential customers in the White majority. This spurred research to study the reaction among Blacks and Whites as the advertising breakthroughs took place.

(Wilson II,Gutierrez,and Chao pg 168)

Advertisements

2 thoughts on “

  1. I deduced that the actors closest to the screen and more in focus were like that to show they were the main character of the story. I would have never realized that the ethnic actors in the background were being downplayed and out of focus because they were of color.

    Like

  2. This was something I haven’t noticed until recently! Recently, I have noticed this in various movie posters as well! Such as the most recent Star Wars where the African American character was either almost hidden or not shown at all. I suppose they are trying to “appeal” to the majority, at first, but I’m glad they eventually made posters where the main character was pushed more forward.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s